Change will enhance customers’ experience of working with Software Europe
Software Europe has appointed Deborah Saunby as its new sales and marketing director.
Previously sales director ,Saunby is extending her existing role to help integrate and enhance customers’ experience of Software Europe right through the buying journey, from initial interaction by marketing to completion of sales and after care.
She will take charge of the combined sales and marketing team with support from James Thompson, head of public sector sales; and Adele Briggs, director of corporate communications.
“Greater alignment between sales and marketing will help to improve our customer experience and ultimately business performance,” says Neil Everatt, chief executive of Software Europe.
“Deborah was the perfect choice to lead our team. She is passionate about our people and technology, she has the proven ability to lead our people, recognises the opportunity of a combined team, and is committed to making it happen.”
Saunby joined Software Europe in 1999, having started as a sales executive before progressing to business development and then sales management over the past 15 years. She has a wealth of knowledge in sales, marketing and advertising and, together with three other directors, bought Software Europe from its founders during an MBO in 2012. She helped to grow the company’s NHS customer base from two trusts in 2009 to its present quota of over 150.
She said of her new role: “We want to build a finely-tuned, integrated, unified department working towards the single goal of driving revenue through a better customer experience. By combining teams we can share goals, technologies, monitoring processes and optimise every stage of every sale from first touch to closed deal.”